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REAL ambassadors

Our REAL ambassadors live with intention, creating positive ripple effects far beyond themselves. Through environmental action, public health efforts, or stronger communities, they reflect a mindset that matches how we see the world—and the influence we strive to have on it.

Meet the REAL ambassadors

REAL ambassador

Børge Ousland

Polar Explorer
Read more: Børge Ousland
REAL ambassador

Johan Skullman

Bushcraft Specialist
Read more: Johan Skullman
REAL ambassador

Mattias Westerlund

Hunting Specialist
Read more: Mattias Westerlund
REAL ambassador

Alexander Read

Adventurer
Read more: Alexander Read
REAL ambassador

Even Sverdrup

Expeditionist
Read more: Even Sverdrup
REAL ambassador

Kristin Harila

Mountaineer
Read more: Kristin Harila

Our ambassadors help shape our products. We learn from their experience, and they share generously. We’re proud to be part of their journey and humbled to support their goals.

Trond-Børre Hansen, CEO.

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